Blog - Winter Media

Unfortunately, thanks to the occasional viral sensation on social media, it’s often seen as a ‘quick win’ for most companies. This couldn’t be further from the truth. Social media was intended to be a platform to build communities on. If your goal is to become a ‘viral sensation overnight’, you’ve already failed social media. Even if your post reaches 1 million people organically, that doesn’t mean you’ve created a loyal following and will consistently achieve similar results. Consistency is the key to success when it comes to sites like Facebook, and nothing measures this more than the real engagement you…

Woman enjoying social media content on her phone.

Organic Content: The Importance of Building Brand

November 9, 2020david.winterBusiness, Marketing

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Having a free social media account for your business isn’t just an excuse to post sales content. Otherwise, services like Facebook Ads wouldn’t exist, would they?

That sounds contradictory, but hear me out.

A few years ago Facebook changed their algorithm that affected millions of Facebook pages. Suddenly, businesses found their Facebook page organic reach dropping and no one could figure out why. Facebook stated that “In times like these, the most important thing we at Facebook can do is develop the social infrastructure to give people the power to build a global community that works for all of us.”. This change has made businesses re-evaluate their content strategies.

The Strategy of Compounding Content

November 9, 2020david.winterMarketing

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Successful content marketing doesn’t happen overnight. It’s easy to be fooled when seeing your idols or competitors with millions of followers on their pages, along with millions of views, millions of likes, or millions of shares on every piece of content they share. However, the deep dark secret truth is that their success took time. Many people try to aim for that ONE viral video, or that ONE viral tweet in the hopes it will change their business, or their lives. There’s no denying this may happen, but it’s few and far between; it’s probably more rare than winning the…

5 Reasons Your Marketing Is Failing

September 21, 2020david.winterMarketing

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Quite often, I hear businesses claim that “marketing didn’t really work for them”. It’s not that “marketing didn’t work for you”, you didn’t do the right marketing. Whenever I work with new clients, I start by addressing the issues, objectives or mindsets they have when it comes to social media.In this blog, I want to talk about the 5 key reasons your marketing may ‘not be working’ for you. With most businesses, it’s often a combination, but hopefully this can help pinpoint a few areas of improvement, and help with suggestions on moving forward. Here we go: 1. Content Content…

3 Content Strategies to Grow Your Business

September 21, 2020david.winterBusiness, Marketing

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In a few recent blogs, I’ve been hammering the fact that businesses need to start putting out ‘good content’ across their social media. However, I’ve not really been all too clear on exactly what makes your content ‘good’…Content comes in two main forms – education and entertainment. When I refer to ‘good content’, I’m talking about something that has a reason to be consumed – it needs to provide VALUE! It’s difficult for businesses to align themselves with this approach when they are in ‘sales mode’, but in short, you should always give more than you ask for. This is…

The Truth About Facebook’s Algorithm

September 21, 2020david.winterBusiness, Marketing

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Whenever I hear people talking about the Facebook algorithm, I mostly switch off and stop listening. I see too many marketeers and social media ‘experts’ complaining about this in the form of excuses. For those who don’t know, a few years ago, Facebook introduced an algorithm that basically saw organic reach decline for every business page on Facebook. This apparently makes things more difficult. Boo-hoo! I have a few points to make on the TRUTHS of Facebook’s algorithm. 1. It’s here to help! To start, the algorithm actually HELPS you. The point behind the algorithm is so people see the…

Why ‘Likes’ and ‘Followers’ Don’t Matter

September 21, 2020david.winterBusiness, Marketing

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This week’s blog is another little rant, and it stems from me seeing too many businesses wasting a lot of valuable time. I’m staggered by just how many marketeers and so-called social media ‘experts’ think the number of ‘likes’ on their Facebook page means anything at all. I see this number getting crammed into every PowerPoint slide and social media report like it’s a major priority. But here’s a shock horror: it isn’t. The number of likes or followers on your Facebook page, Twitter or Instagram mean absolutely nothing; how many of those people actually care about your business, does.…

Dealing with Redundancy: Four Things to Remember

September 21, 2020david.winterBusiness

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Redundancy is a word you never wish to hear in your career. It’s bad enough hearing other people’s experience of it, let alone yourself. I was made redundant in July 2018, and have wanted to write this blog ever since. I wasn’t sure how it would turn out until I hammered down some thoughts on the keyboard. As it turns out, I can share 4 main things that you can remember when dealing with redundancy… Here we go! THE STORY: I previously worked at a relatively large automotive retail company in a social media marketing position. In January 2018, I…

5 Things to Know Before Freelancing

September 21, 2020david.winterBusiness, Freelancing

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After 2 years of freelancing, there’s a lot of things I’ve learnt about living the self-employed live. To be honest, it seems most of my lessons were actually learnt in the first 2 months, and since then, have constantly been reaffirmed as the years have gone by. The freelance game certainly like a steep learning curve, with that curve itself seeing bigger highs and lows than your favourite rollercoaster, so I thought I’d share my biggest lessons to hopefully help a few people out! TIP 1: IT PAYS TO BE PATIENT The first thing I learned in freelancing is to…

5 Pros and Cons of Freelancing

September 21, 2020david.winterBusiness, Freelancing

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In October 2018, I setup my freelance marketing business. Prior to that, I had just been made redundant from my full-time marketing role for a relatively large automative retailer. I had already been toying with the idea of freelancing for a little while but didn’t quite have the bottle, until the redundancy came and the decision was made for me! Much to my surprise, I’m glad it happened as I couldn’t be happier! In my FIRST BLOG (exciting times!) I share the top 5 pros and cons I found when entering the freelance / self-employed game. PRO 1: No managers!…