Having a free social media account for your business isn’t just an excuse to post sales content. Otherwise, services like Facebook Ads wouldn’t exist, would they?

That sounds contradictory, but hear me out.

A few years ago Facebook changed their algorithm that affected millions of Facebook pages. Suddenly, businesses found their Facebook page organic reach dropping and no one could figure out why. Facebook stated that “In times like these, the most important thing we at Facebook can do is develop the social infrastructure to give people the power to build a global community that works for all of us.”. This change has made businesses re-evaluate their content strategies.

In a few recent blogs, I’ve been hammering the fact that businesses need to start putting out ‘good content’ across their social media. However, I’ve not really been all too clear on exactly what makes your content ‘good’…Content comes in two main forms – education and entertainment. When I refer to ‘good content’, I’m talking about something that has a reason to be consumed – it needs to provide VALUE! It’s difficult for businesses to align themselves with this approach when they are in ‘sales mode’, but in short, you should always give more than you ask for. This is…

This week’s blog is another little rant, and it stems from me seeing too many businesses wasting a lot of valuable time. I’m staggered by just how many marketeers and so-called social media ‘experts’ think the number of ‘likes’ on their Facebook page means anything at all. I see this number getting crammed into every PowerPoint slide and social media report like it’s a major priority. But here’s a shock horror: it isn’t. The number of likes or followers on your Facebook page, Twitter or Instagram mean absolutely nothing; how many of those people actually care about your business, does.…