Unfortunately, thanks to the occasional viral sensation on social media, it’s often seen as a ‘quick win’ for most companies. This couldn’t be further from the truth. Social media was intended to be a platform to build communities on. If your goal is to become a ‘viral sensation overnight’, you’ve already failed social media. Even if your post reaches 1 million people organically, that doesn’t mean you’ve created a loyal following and will consistently achieve similar results.  Consistency is the key to success when it comes to sites like Facebook, and nothing measures this more than the real engagement you…